Trending Products and Market Shifts in China (2025)

1. Smart & AI-Integrated Technology

• Smart home devices—such as smart plugs, security cameras, and smart thermostats—continue to sell well thanks to affordability and feature upgrades.

• Smart robots and wearables—smart robot search interest grew nearly 150%, and smartwatches remain popular.

• AI integration is widely applied in home appliances, customer service, and retail, enabling more personalization and efficiency.

2. Eco-Friendly & Sustainable Products

• Green products like bamboo toothbrushes, silicone or reusable kitchenware, eco-friendly packaging, and LED lighting are seeing rapid growth.

• Sustainable fashion is expanding, especially clothing made from organic fibers or recycled materials.

3. Pet-Related & Personalized Items

• Pet tech—automatic feeders, grooming tools, and GPS collars—are in high demand as pet ownership rises.

• Personalized products—such as engraved jewelry and custom gifts—are popular for their uniqueness and affordability.

4. Collectibles & IP Merchandise

• Blind-box collectibles (such as Pop Mart’s Labubu plush toys) have seen sales skyrocket, with plush product sales up over 1,000% year-on-year.

• “Ugly-cute” toys are trending, giving young consumers new ways to express individuality, with sales easily surpassing 100 million RMB for top items.

• Anime, two-dimensional culture, and IP collaborations remain major drivers of youth consumption.

5. Beauty & Wellness Devices

• Tech-driven beauty gadgets—LED face masks, facial steamers, and cleansing brushes—are frequently featured in short videos and livestreams, driving strong sales.

• C-Beauty (Chinese beauty brands) is rising, expanding market share domestically and making moves internationally.

6. Electric Vehicles (EVs)

• China remains the world’s largest EV producer, accounting for nearly 60% of global output. Domestic brands such as BYD and SAIC lead both BEV and PHEV segments.

7. Tech-Driven Retail & New Consumer Experiences

• Robot malls: Shenzhen has launched the world’s first fully automated mall, where humanoid robots run stores and cafes, signaling the future of retail.

• Live shopping and social commerce are still booming, with platforms like Douyin and WeChat driving huge sales in categories such as jewelry, beauty, and apparel.